In this article, we'd like to introduce the Italian brand Paola Lenti, one of the companies that changed how we think about outdoor furniture.
First, a few words about its founder. Paola Lenti was born in 1958 in Alessandria, in Piedmont in northwestern Italy. She studied graphic design in Milan, worked as a graphic designer and art director for fashion companies, and then decided to start her own business. Since 1994, she has been doing what she loves most - creating textiles and furniture. She draws inspiration from nature, and the colors and textures of her collections come from the natural world. For Paola, luxury is not simply an expensive object but something hard-won, and valuable for exactly that reason.
The company started in Meda, one of the centers of the Brianza furniture district north of Milan. Its first products were handmade rugs in wool felt, a material almost nobody was using at the time. The success of those first collections allowed the business to grow, and rugs remain an important part of the brand's range today.

In 1997, designer and architect Francesco Rota joined the team. His first task was to make felt "three-dimensional" - to turn a rug material into upholstered furniture - which led to the Linea chaise longue and the Atollo modular seating system. Rota has been the brand's main source of ideas ever since; together they have created some 70 collections.
In 2000, the company bet on outdoor furniture, then seen as a second-tier market, and Paola's sister Anna, an engineer by training, became managing director. In 2003, after three years of research, the brand introduced Rope, a high-performance yarn that became the basis of the Aqua outdoor collection. Textiles made from it are water-repellent and resistant to mildew, UV, salt, and chlorine. Later came Twiggy, a fully recyclable thread.
Paola Lenti has received a number of major design awards, including the German Design Award (won in 2015 by the Bistrò parasol) and the Red Dot. We're confident the list will keep growing.

Today, Paola Lenti is associated with a culture of relaxation. The company makes furniture for both home and garden, and its indoor/outdoor approach - furniture that looks equally at home in a living room and on a terrace - keeps demand high in Europe and the Americas. Treating the terrace as an extension of the living room has become one of the most popular design moves.
Paola Lenti's outdoor furniture is as technical as it is beautiful. It is made from high-performance yarns that resist UV and weather, and its cushions use quick-drying fillings. Some poufs and soft lounge chairs are filled with polystyrene beads, so they take the shape of the body.

The company has grown from a handful of people to around 100 employees, with annual turnover of roughly 30 million euros according to industry press. Most production stays in Italy, and since 2020 the brand has opened its own showrooms in Los Angeles, Johannesburg, São Paulo, and Tokyo.
