Named current color for 2020
The famous Pantone - the institute of color, determined the color of the coming 2020. The classic blue color will be a symbol of confidence and calm. He will inspire precisely these lacking qualities for modern society.
Blue color has a rather interesting story. He has been accompanying man since ancient times. He was incredibly popular and even acquired the status of a sacred color. And sometimes it was such that the blue tint was considered a barbaric color, since representatives of the tribes dyed the body and hair in this color (using vegetable juice). In some historical works, the authors recommended avoiding this color.
The researchers advanced the version that the ancient Greeks did not distinguish between blue, since they called cornflower, periwinkle, iris red, black and green. The Greeks then believed that the sea has the same hue as wine.
The ancient Egyptians, in turn, knew that lapis lazuli has a blue color. Since this gemstone had a very high price, it was eventually replaced by an artificial one - copper and calcium silicate.
In the Middle Ages, wearing clothes with blue shades symbolized wealth and dignity. Louis Saint (king of France) used the blue color on the coat of arms, combining it with lilies.
The clothes of the Mother of God were also precious blue. It was lapis lazuli, powdered. He was brought from across the seas. It was then sold at the price of gold. Such a blue powder was so expensive that initially the customer ordered the price of pigment with the artist, and only then it was a question of rewarding the author of the painting. Since the blue color was often used in painting, they began to identify it with calm, humility and holiness. “Madonna and Harpy” is a famous painting in which the clothes for the Holy Virgin were “made” from expensive ultramarine.
Often, artists used less expensive blue pigments in their work than lapis lazuli or indigo pigments. This is due to the fact that creative people could have problems with these pigments - blue shades, after some time, turned green. The azure shade on the canvas turned dark green. Thus, the artist did not get the right color.
In painting, the blue color was expensive and noble. During the Renaissance, clothes in blue colors became very popular. Those who sold wajda (dye plant) earned excellent money for those times. Blue clothing was preferred by workers and artisans. In those days, a blue tint was excluded from the decoration of the church altar, since it was very common.
It was very stereotyped that the dye industry was no substitute for anything. However, in the 15th century, indigo color penetrated from India to Europe. The plant was delivered by sea to Marseille, London and other cities. In those countries where dyeing was developed, they tried their best to ban indigo. It was illegal and there was even a death penalty. Indigo was called the "diabolical potion." Since the quality of indigo was very high, all prohibitions became in vain.
The invention in the 18-19 centuries of synthetic dyes again provoked the use of blue shades. Experiments were carried out using cobalt pigment. So, William Turner used it to create paintings. Remarkably, Renoir loved this shade. He preferred bright, colorful, pure colors.
1802 was marked by the fact that Louis Jacques Tenard (a chemist from France) presented the world with the best version of cobalt pigment. He was also more expensive. Then the famous Van Gogh wrote to his brother that he considered cobalt to be a divine color, more beautiful than which the other simply does not exist.
After the end of World War II, all the important world organizations used the blue color - the UN, NATO, UNESCO and others. UN peacekeepers wear blue helmets to emphasize their crucial role.
When the era of the Internet began to flourish, in browsers hyperlinks began to appear in blue. Of course, the logo of the widespread social network Facebook is blue.
For 20 years, Pantone has been choosing the color of a particular year. The Institute of Color gives predictions for each year, which significantly affect many areas of the industry, in particular, design and fashion.